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Location Services to Protect Your Business
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With one in four internet users around the globe using VPNs on a daily basis, and new location spoofing methods cropping up on a daily basis, the need for detecting location fraud is compulsory to ensure proper identification.  Whether for complex regulatory compliance or product marketing needs, GeoGuard’s spoofing detection has over 1600 checks to mitigate risk from all types of users who attempt to mask their location.

300+ Million Devices

500+ Million Transactions

99% Verification Rate

Pinpoint Accuracy

GeoGuard were able to cut our payment fraud costs by at least 85%. Their solution gave us access to more detail and data than we had ever had before for our eCommerce transactions. Their anti-fraud reports were literally good enough to take to the bank in order to win our charge back disputes!

Omer Sattar, Senior VP, Sightline Payments

Delivering a geolocation solution which is not just compliant, but also built and optimized with the player experience in mind is a critical success factor for iGaming in North America and GeoGuard have always demonstrated to us that they understand that and can deliver on that under tight deadlines and across all platforms.


GeoGuard’s CEO and Executive leadership bring unrivalled experience and expertise to the emerging geofencing industry.


Anna has been at the forefront of the development of the interactive regulatory world for over a decade. She has worked extensively with legislators and regulators to develop a framework that allows emerging technologies to meet legislative demands while maintaining a high quality user experience.

In 2011, Anna founded our sister company GeoComply, implementing geofencing technology to address the growing, mass market challenge of location spoofing.Today, GeoComply is focused on the specific needs of the highly-regulated US gaming industry, and has achieved a 100% market position in the US iGaming sector.

More recently, Anna set up GeoGuard to identify and resolve geolocation issues in other industries, in particular within the banking, entertainment and security sectors.

Anna Sainsbury
Chairman & Founder

David is a pioneer of the online gaming industry, having joined Ladbrokes, one of the UK’s largest betting brands, in 1999 to start up and build their online division. He subsequently became MD of Ladbrokes eGaming, running their online Sportsbook, Casino, Poker, Bingo, Financial Fixed Odds and Games businesses worldwide – including internet, mobile, and cable, satellite and WebTV interactive platforms.

Since Ladbrokes, David has acted as an advisor to a wide range of betting and gaming businesses, globally, helping them to leverage the potential of the internet. He has operated at board level in the gaming sector in the UK, Europe, Asia and North America for the last 14 years. He is a co-founder of both GeoComply and GeoGuard, and has led the scale up of the business over the last few years.

David Briggs