Going to #IBCShow in Amsterdam? Schedule an on-site meeting with us   Book a meeting

About Us

Location Services to Protect Your Business
Home / About Us

At GeoGuard, we focus solely on geolocation-based security and protection, fraud
prevention and protection of digital content. As the independently rated and Hollywood Studio Approved market leader for protection against VPNs and Proxies, we help a wide range of industries guard
against geo-piracy and ensure geolocation compliance with minimal user friction.
GeoGuard provides a suite of geo-filtering solutions combined with human intelligence
to stop internet users from spoofing their location.

GeoGuard’s solutions are based on the award-winning geolocation and geo-protection
technologies that its parent company GeoComply developed for the highly-regulated
and complex digital gaming industry. Our software is installed in over 300 million
devices worldwide, putting GeoGuard in a uniquely powerful position to identify and
counter both the current and newly emerging geolocation fraud threats.

300+ Million Devices

500+ Million Transactions

99% Verification Rate

Pinpoint Accuracy

GeoGuard were able to cut our payment fraud costs by at least 85%. Their solution gave us access to more detail and data than we had ever had before for our eCommerce transactions. Their anti-fraud reports were literally good enough to take to the bank in order to win our charge back disputes!

Omer Sattar, Senior VP, Sightline Payments

Delivering a geolocation solution which is not just compliant, but also built and optimized with the player experience in mind is a critical success factor for iGaming in North America and GeoGuard have always demonstrated to us that they understand that and can deliver on that under tight deadlines and across all platforms.


GeoGuard’s CEO and Executive leadership bring unrivalled experience and expertise to the emerging geofencing industry.


Anna has been at the forefront of the development of the interactive regulatory world for over a decade. She has worked extensively with legislators and regulators to develop a framework that allows emerging technologies to meet legislative demands while maintaining a high quality user experience.

In 2011, Anna founded our sister company GeoComply, implementing geofencing technology to address the growing, mass market challenge of location spoofing.Today, GeoComply is focused on the specific needs of the highly-regulated US gaming industry, and has achieved a 100% market position in the US iGaming sector.

More recently, Anna set up GeoGuard to identify and resolve geolocation issues in other industries, in particular within the banking, entertainment and security sectors.

Anna Sainsbury
Chairman & Founder

David is a pioneer of the online gaming industry, having joined Ladbrokes, one of the UK’s largest betting brands, in 1999 to start up and build their online division. He subsequently became MD of Ladbrokes eGaming, running their online Sportsbook, Casino, Poker, Bingo, Financial Fixed Odds and Games businesses worldwide – including internet, mobile, and cable, satellite and WebTV interactive platforms.

Since Ladbrokes, David has acted as an advisor to a wide range of betting and gaming businesses, globally, helping them to leverage the potential of the internet. He has operated at board level in the gaming sector in the UK, Europe, Asia and North America for the last 14 years. He is a co-founder of both GeoComply and GeoGuard, and has led the scale up of the business over the last few years.

David Briggs